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What is the #ChallengeAccepted Trend All About?

What is the #ChallengeAccepted Trend All About?

2020 is a special year. The global pandemic still continues. Black Lives Matter caused #BlackOutTuesday all through the internet. A new #ChallengeAccepted trend is sweeping the Instagram feed with black and white square selfies.

They all captioned with #ChallengeAccepted. Each woman acknowledged having been “challenged” by another woman and subsequently nominated 10 more. Most praised “strong women”, exalted empowerment and ended with #WomenSupportingWomen.

But you might wonder what is the challenge? Posting a selfie seems to be too easy a challenge? What’s the call to action? What are we supporting? How are we supporting women? What’s the message behind?

With all these questions in mind, we did some digging.

The exact origin of the current selfie chain remains a bit of a mystery. Speculation ranges from pure ego boost, to an adaptation of a cancer awareness campaign, to a celebration of American congresswoman and feminist superhero Alexandra Ocasio-Ortez protesting misogynistic remarks.

We are leaning toward the theory that it all started in Turkey. An Instagram spokesperson told the New York Times this week that the earliest post the company could surface for this current cycle of the challenge was posted a week and a half ago by the Brazilian journalist Ana Paula Padrão. Others have noted that women in Turkey began sharing black-and-white photos recently to raise awareness about femicide. With one of the highest rates of femicide in the world, black-and-white photos of murdered women are splashed across Turkish newspapers, televisions and social media on a daily basis. It is alleged that the women of Turkey were called on to post black-and-white selfies “To stand in solidarity with the women we have lost. To show that one day it could be their picture that is plastered across news outlets with a black and white filter on top”.

She Marketplace is all about #womensupportingwomen. All of our products are curated to have women empowerment in mind. They are either created by women, or women owned or the brand has a strong women empowerment message. All of our content are all about women empowerment and providing tools and resources to help women achieve mental health, financial health and physical health. Every dollar you spend on our platform empowers women somewhere. So we are all in. #challengeaccepted. We challenge all women to shop on She Marketplace to support women business owners.

More Reading:

Is the #ChallengeAccepted trend simply a Miss Instagram Pageant or Something More? | Nadine von Cohen

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