Virtual showrooms, Kanye and Gap partner, TikTok for business

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES

• As fashion resets, its algorithms should too (Vogue Business)
• Catwalks, trade fairs and fitting rooms: how the fashion industry is going digital (Fashion United)

SUSTAINABILITY & PURPOSE

• Fashion’s steep climb to sustainable viscose (Vogue Business)
• Digitised and circular: the future of fashion buying (Fashion United)
• Retailers need to get back to saving the earth  (Forbes)
• L’Oreal set sustainability goals for 2030 (WWD)

RETAIL & COMMERCE

• Beauty brands adopt shoppable livestreaming in the US (Glossy)
• Online resale appears to be pandemic proof (Fashionista)
• See the future of online shopping. It looks nothing like Amazon (Fast Company)
• At-home fit technology is helping some retailers survive the coronavirus (WWD)
• As cities reopen, the DTC store strategy is changing (Digiday)

MARKETING & SOCIAL MEDIA

• TikTok launches “TikTok for business” (TheIndustry.Fashion)
• How brands can fill the “experience void” while customers are stuck at home (Fast Company)
• CRM gains new relevance in pandemic era (WWD)
• Sephora launches on Instagram checkout with over 80 brands (Retail Dive)

PRODUCT

• H&M’s new dress collection isn’t just pretty, it’s sustainable too (Marie Claire)
• Rimowa branches out into eyewear (WWD)
• Unilever dropping ‘skin-whitening’ products and ‘Fair & Lovely’ brand names (Fast Company)

BUSINESS

• Kanye West and Gap strike 10-year deal for ‘Yeezy Gap’ apparel line (NYT)
• Suited for safety: Suitsupply is braving new retail realities (Forbes)
• Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNBC)
• Kohl’s CEO says the store are changing faster than expected (Bloomberg)
• Restoration Hardware CEO aims to make his company a luxury giant  (Forbes)

CULTURE

• Mural, street-front shopping: retailers use ingenuity to welcome back customers (WWD)
• Have Chinese beauty consumers changed after the COVID-19 outbreak? (Jing Daily)
• Why luxury brands aren’t giving up on fashion month (BoF)

via Current Daily https://ift.tt/3eYmg8L