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You've ever wondered how to pitch your small business to the press? It boosts your brand awareness, lends authority to your business, and gives you some great SEO love via backlinks. As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll...
Courtesy of Tyra Myricks If the Land of Side Hustles had a queen, it would surely be 28-year-old Tyra Myricks, daughter of hip hop legend Jam Master Jay from the group Run-D.M.C. It all began in 2009 when she launched a fashion label while still in high school that eventually helped...
Starting a business comes with many challenges, from funding and hiring to product development and marketing, making successfully growing, let alone surviving, extremely difficult. But it’s not impossible. My company, Maropost, is one of the fastest-growing companies in Canada — we are currently valued at more than a half-billion dollars. Like...
Want to start a million-dollar business from scratch? Here are 6 tips for you. We’ve all seen it: the inspiring story of someone who felt lost and found success after starting a business on a whim. Especially in today’s age, understanding how to start a business online can make you a...
The world's second-richest man, Elon Musk, has announced a $100 million prize for anyone who is able to develop a project that can help remove carbon dioxide from the atmosphere. The founder of SpaceX and Tesla, said the XPrize Carbon Removal competition would be a way of creating a new greener,...
Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this...
Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns...
Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. I understand the feeling when you see that number creeping up. But the problem...
There's an obscure album by an equally obscure guitarist named Duck Baker called There's Something for Everyone in America. I don't know a ton about it — apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. And while neither of those facts...
In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that "webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a...
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