Kelly Clarkson Has A New Home Collection That Will Help With COVID-19 Relief Efforts
The success of Wayfair continues. Earlier this week, the popular online furniture retailer announced that revenue has increased by 40% in the midst of the coronavirus pandemic. Today, the company officially released their brand-new collection with none other than pop sensation Kelly Clarkson.
In February, The Voice coach was announced as Wayfair’s first-ever celebrity brand ambassador and the partnership entailed an exclusive two-part collection including today’s drop. The Kelly Clarkson Home debut features 550 affordable pieces inspired by French Country-style furniture and decor. It comes complete with essentials for the living room, dining room, bedroom, home office, as well as textiles, decor and lighting. All the items are currently available for purchase online, but hurry because things are selling fast. Click through to the site and you’ll notice that tons of items are already sold out.
“I’m excited to introduce Kelly Clarkson Home to you all. Home has always been an incredibly special place for me; it’s my sanctuary where I unwind and spend quality time with family and now, more than ever, we are all looking to find peace and comfort in our homes with our loved ones. It’s also a place where I’m very creative and am often inspired,” Clarkson said in a statement. “It felt natural to curate a collection that offers elegant yet accessible furnishings that allow everyone to make their house a home and a reflection of who they are.”
Clarkson’s collection is doing more than just taking your living space to the next level, part of the profits will also go towards COVID-19 relief efforts. “I’m proud that we can use the launch of Kelly Clarkson Home as a meaningful opportunity to lend a hand and give back, with profits benefiting the current crisis and those impacted,” the singer added. From now until April 17th, Wayfair is committed to doing their part to support those during this difficult time. “Right now, with most Americans under shelter-in-place orders, we know that many are focused on making their homes comfortable for their families and adapting living spaces into work spaces and play spaces to adjust to the current situation. However, we also recognize that so many others are dealing with great hardship related to protecting the health of loved ones and the financial strain imposed by this crisis,” Wayfair’s Chief Merchandising Officer Steve Oblak shared in a press release. “To assist during this critical time of need, Wayfair and Kelly are working together to help those impacted most by the global pandemic by donating 25% of profits from sales of the Kelly Clarkson Home Collection to support COVID-19 relief efforts…we hope we can help make a difference during this incredibly challenging time.”
Later in the year, Wayfair is set to release the second part of Kelly Clarkson Home, which will include 1,500 additional designs offering a greater range of aesthetics and even more accessible price points. For now, go ahead and give your space the ultimate upgrade with the most unique statement pieces from the musician’s exquisitely curated collection.
via Forbes – Business https://ift.tt/2JUJzlU