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User acquisition is the most important yet challenging topic a company can have. There are many ways to acquire new users for a product or service. The best approach will depend on the specific needs and goals of your business. Here are some common strategies on how to acquire new...
In today’s digital economy Non Fungible Tokens (NFT) are all a craze where people are able to make money by trading NFTs. They are digital assets that come in all shapes and sizes including art, image, GIFs, music, video game items, collectibles, memes, virtual fashion, and more. NFTs help creators...
Elon Musk founder of Tesla and SpaceX on Tuesday tweeted that he would eat a Happy Meal on TV if fast-food giant McDonald’s starts accepting the cryptocurrency Dogecoin. His endorsement for Dogecoin, the open-source peer-to-peer cryptocurrency, as a legitimate form of payment for burgers and fries led to Dogecoin’s value...
You've ever wondered how to pitch your small business to the press? It boosts your brand awareness, lends authority to your business, and gives you some great SEO love via backlinks. As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll...
Courtesy of Tyra Myricks If the Land of Side Hustles had a queen, it would surely be 28-year-old Tyra Myricks, daughter of hip hop legend Jam Master Jay from the group Run-D.M.C. It all began in 2009 when she launched a fashion label while still in high school that eventually helped...
El Salvador has become the first country to adopt bitcoin as legal tender. Lawmakers in the Central American country’s Congress voted by a “supermajority” in favor of the Bitcoin Law, receiving 62 out of 84 of the legislature’s vote. The price of bitcoin was up 5 percent to $34,239.17 shortly after the...
Starting a business comes with many challenges, from funding and hiring to product development and marketing, making successfully growing, let alone surviving, extremely difficult. But it’s not impossible. My company, Maropost, is one of the fastest-growing companies in Canada — we are currently valued at more than a half-billion dollars. Like...
Want to start a million-dollar business from scratch? Here are 6 tips for you. We’ve all seen it: the inspiring story of someone who felt lost and found success after starting a business on a whim. Especially in today’s age, understanding how to start a business online can make you a...
Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns...
Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. I understand the feeling when you see that number creeping up. But the problem...
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