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The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how...
Meet the fabulous, powerful, passionate Rebecca Minkoff – fashion designer, entrepreneur, and industry leader. Rebecca is the visionary behind iconic luxury handbags, accessories, footwear, and apparel for strong, confident women. Talking about an unapologetically ambitious woman, Rebecca moved to New York City at age 18 to pursue her dream of becoming...
Artificial intelligence has been powering modern marketing for several years now. Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. That...
Both marketers and consumers plan to lean into Facebook in 2020, according to a new report from the social-media analytics platform Sprout Social. About three out of four (74%) of the 1,003 US-based marketers who responded to Sprout Social's survey said they wanted to use Facebook more this year. ...
Do you know what’s most valuable on your website? Your landing pages It’s where you’ll convert passive visitors into active subscribers, buyers, or fans. It’s where your business grows. A good landing page is the make-or-break moment for your site. Which is why to write a truly great landing page, you must understand...
Did you know you can blog on Instagram? Yup, you read that right, you can use Instagram to grow your followers and readership all in one place. It's not impossible. Instagram users spend almost as much time on the platform as Facebook users. They browse for an average of 53...
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful...
In 2018, Elon Musk famously said that people need to work "80 to 100 hours per week" if they want to change the world. His comments are a reflection of the view that it is not enough to work smart — you have to work hard, too. Unfortunately for Mr. Musk, while...
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