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What’s the secret sauce for crafting the perfect Instagram bio? Should you stuff this space with emojis, hashtags, and keywords? Or should you stick to the basics and only share a brief pitch, profile photo, and contact details? Short answer: it depends on what’s right for your audience. I’ve seen the best Instagram...
The past few months have been a difficult time for many business sectors, but a few industries have become decidedly "essential." Shipping and packing companies, for example, have never been so crucial. As more and more people practice social distancing, they've turned to online shopping and remote interactions, and these companies and...
Now that we are in the strategy-implementation phase of the Fight for Your Franchise Challenge, we are focusing on real-world leadership-skill development. You can utilize this information for yourself, your executive team and your team leaders. I am going to start this lesson by setting the bar for what we are ultimately...
It was a typical Sunday night for Caroline*, a non-profit communications director who had been working from home for a few weeks to slow the spread of COVID-19. While Caroline was trying to establish a strict work-life balance — despite rarely leaving her apartment — she still found herself mindlessly...
In an industry that has yet to level the playing field regarding women's roles behind the camera, Gloria Calderón Kellett, executive producer and showrunner, continues to break the infamous glass ceilings for Latina women in Hollywood. Most recently, she inked a three year deal with Amazon Studios that makes her...
The BossBabe Podcast Episode 092 LISTEN NOW HIGHLIGHTS How Natalie and Danielle use communication to cultivate a thriving business relationship The real behind-the-scenes of being Biz Besties while living and working together How Natalie and Danielle navigated being business partners from different parts of the world How things have changed since Danielle’s...
PSA: How you start and end each day has a pretty big impact on the middle part. Your morning sets the tone for your energy, how efficient and productive you are, and how you show up for others, and your evening habits help close out how your day went, allows you...
61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience. And then … you don't get much. We've...
I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate...
Enterprise resource planning (ERP) software was initially created for large organizations to manage their entire operation within a single system. It includes features like CRM, human resources, accounting, supply chain management, and more. But today, with the deployment of cloud-based software and SaaS, ERP solutions can be used by businesses of...
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